Search engine optimization (SEO) is an integral part of web development. It is a fundamental technology that affects organic unpaid website traffic, and directly impact internet business.
Optimizing websites for search engines is never ending R&D process which affects website visibility on the internet. These techniques and tactics increase page rank (PR) in the search engine results pages (SERP).
We provide SEO services for online solutions from short consultations, through keywords analysis to the complete concept of original text and high-quality multimedia content, which attracts not only the search engines, but foremost your customers.
Search engine optimization checklist
- Website development
- responsive website optimized for smartphones, tablets, notebooks and desktops
- implementing web features to the website framework
- blog, forum, customer reviews, RSS reader, social media, contact form etc.
- integration of social network icons, feeds and teasers to the web layout
- Content development
- original and high quality text with eligible keywords (copywriting)
- sorted and structured content
- page titles with HTML tags H1, H2, H3, H4, H5, H6 and headings
- optimized text and multimedia content for any web page
- writing articles and blog about related topics
- elimination of duplicate content negatively affecting website page rank
- page title tags with max 65 characters
- meta descriptions with max 155 characters
- use images with ALT attribute for alternative descriptions (ALT tag)
- Social media
- sign up your brand on social networks
- claim URL address for your brand
- Facebook facebook.com/your-brand
- Twitter twitter.com/your-brand
- Google+ plus.google.com/your-brand
- YouTube youtube.com/user/your-brand
- Linkedin linkedin.com/company/your-brand
- Foursquare foursquare.com/v/your-brand
- Pinterest pinterest.com/your-brand
- Tumblr your-brand.tumblr.com/
- Flickr flickr.com/photos/your-brand
- add logo, cover photo and link to your website
- add as much information as possible about brand
- register your brand on Google My Business
- Link building (backlinks)
- use clean and short absolute URLs with incorporated keyword(s)
- external links to your site are more influential than internal
- links from popular and trusted domains with higher authority are more valuables
- links placed in the content pass more value than links in navigation, sidebar or footers
- links from different domains matter more than links from a single domain
- better 10 links from 10 unique domains than 1000 links from one flat domain
- large amount of fresh links enable your site to temporary beat stronger competition
- links located on the top of page get higher ranks
- keyword at the front of title element produce high rankings
- links in footers, noscript section or invisible links are worthless
- Webmaster guidelines
- register web for Google Webmaster Tools (GWT) and Bing Webmaster Tools
- create and submit XML sitemap to Google and Bing
- enable Google Analytics (GA) for the web by Google tracking code
- handle 301 redirect for home page
- handle 404 and 500 errors
- create file robots.txt for crawlers
